🐟

Omega-3 / Fish Oil

Most labels report oil weight, not EPA/DHA content — the biggest, messiest verifiability gap found in this project. Marine/krill/algae and plant-based (ALA) sources kept in separate, never-mixed comparison lanes.

30 products pulled16 pricedmostly bundled
View comparison →
💪

Creatine

No established Daily Value. Plain monohydrate labels already state pure creatine mass, but patented/proprietary blends (HCl systems, ethyl ester) often hide the actual creatine content in a compound or blend weight.

12 products pulled5 pricedmixed isolatable/bundled
View comparison →
☀️

Vitamin D3

Has an established Daily Value — IU and mcg convert on a fixed 40:1 ratio, so every product's dose is already directly comparable. The real finding here is a brand/format price premium, not a verifiability gap.

12 products pulled6 pricedfully comparable
View comparison →
🍊

Vitamin C

Has an established Daily Value — ascorbic acid, calcium ascorbate, sodium ascorbate, Ester-C, and liposomal forms are all directly comparable. The real finding is a large "liposomal" delivery-format price premium.

19 products pulled15 pricedfully comparable
View comparison →
🦴

Calcium

Has an established Daily Value — carbonate, citrate, gluconate, coral, and hydroxyapatite forms all report the elemental-calcium-equivalent amount directly. Coral and capsule formats carry a real, sizable price premium over plain carbonate.

20 products pulled12 pricedfully comparable
View comparison →
🧲

Magnesium

Has an established Daily Value — oxide, citrate, glycinate, threonate, and malate forms all report the elemental-magnesium-equivalent amount directly. Threonate (Magtein) carries an over-80x price premium over plain oxide for the same mineral.

19 products pulled16 pricedfully comparable
View comparison →
🥛

Protein Powder

Grams of protein per serving is always comparable, regardless of source (whey, casein, egg, plant). The nuance is blend transparency — some multi-source blends disclose their source ratio, most don't.

24 products pulled16 pricedfully comparable
View comparison →
🫀

CoQ10

No established Daily Value, but no compound-vs-elemental split either — every label states the CoQ10 mg amount directly. The real finding is a consistent ubiquinol price premium over plain ubiquinone.

39 products pulled12 pricedfully comparable
View comparison →